Pierre Haddad crafted a solid and award winning reputation over twenty-five (25) years working in the advertising, marketing and production fields in the MENA region.
Prior to Resonance, he was the COO of Filmmaster middle-east and Africa where he was the driving force of illustrious projects such as the reputable King Abdullah University for Science and Technology (KAUST), Saudi’s most talked about event till present day and the famous Ferrari world theme park grand opening in Abu Dhabi.
Earlier, Pierre launched Saatchi &Saatchi in the Levant and Egypt. He was the man behind the substantial advancement of two major Advertising Agencies in the region: McCann Fortune Promoseven where he served as Vice President for Business Development and later as Area Director at “Interpublic Middle-East communication network”, and Grey where he successfully developed a rich portfolio of brands as the COO.
His Brand development experience covered more than 55 distinctive global and regional brands such as Proctor and Gamble, GlaxoSmithKline, BMW, Coca-Cola, Range Rover, Sony, Nokia, McDonald, Nestle, Etisalat, Al Arabiya news TV, Jumeira international, Mars group and UAE armed forces and National Commercial Bank of Saudi Arabia, just to name a few.
Pierre received several awards during his various tenures and missions in the advertising world, such as Saatchi &Saatchi Achievers award, SmithKline Beecham Appreciation Award, Silver Comb Award by Procter & Gamble in New York and finally the Middle-East Event Awards for KAUST and Ferrari theme park.
He was elected committee member of the IAA Lebanese chapter and nominated Man of the Year by ArabAd magazine.
His implication in the industry goes beyond his tenures. He was elected by the 13 leading global agencies to lead SEREP (Société d’études et recherches en publicite) to implement TV metering standards. Later on, he was the designated president of JICMR (joint industry committee for media research) in the gulf region.
At Resonance, Pierre will continue with his success formula of bringing together multi-platform Creative minds and Technical Talent, the duo he believes that can make remarkable achievements when managed the right way.
Under his leadership, Resonance will invest its core efforts to produce memorable events from concept to production.